Netflix is rolling out an overhaul of its user interface, including a beta version of its search function that adds generative AI tools.
A prevailing objective of the revamp, which the company plans to phase in across the world “in the coming weeks and months,” is to more seamlessly deliver programming recommendations for subscribers.
Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone detailed the updates during a virtual presentation.
Kim described the new Netflix look as “still the one you know and love – just better.”
One highlight of the revamp is an increase in information attached to individual titles, with identifiers like “Emmy Award winner” or “No. 1 in TV Shows.”
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The AI search tools, which are initially only on iOS in beta, will also accommodate more conversational inquiries from viewers, like a
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