Short-form video is, of course, all the rage. Why sit down to watch a two-and-a-half-hour YouTube essay when you could watch 300 30-second videos in a row? Now, even Netflix wants in on the game—sort of. While it might seem counterproductive for a company specializing in long-form content to get into short-form video, Netflix’s approach is both unique, and oh-so-close to being smart.
On Monday, the company announced “Moments,” a new feature for its mobile app that lets users save their favorite, er, moments from shows and movies for later viewing. These saved clips can be rewatched in the app, of course, but they can also be shared on social media platforms like Facebook and Instagram.
That said, you can’t share the clip itself to your social media: That would be too convenient. Instead, if someone taps on your shared link, it will open Netflix on the other user’s end, and
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