Minyoung Kim, Netflix‘s VP for APAC content (excluding India), has quietly become one of the biggest players in the global ecosystem at the world’s leading streamer. She has seen Korean titles grow to become the second-highest-performing content on the service — just behind U.S. shows and films globally, according to Ampere Analysis — with Japanese anime and drama programs also picking up significant steam in recent years.
Kim sat down with Deadline at the streamer’s APAC showcase in Tokyo to talk about Netflix’s growing budgets and wider plans for Asia, the future of live sports programming in the region, and breaking into the zombie genre for the first time in Thailand and Indonesia with Ziam and Elixir.
Of course, South Korea has become a jewel in Netflix’s crown, with global hits such as Squid Game, Kingdom and All of Us Are Dead produced out of the country. In
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