Netflix’s Ted Sarandos Says “Audiences Don’t Care About Windows,” Touts ‘Baby Reindeer,’ ‘Supacell’ for “Authentic” Britishness, Audience Focus

Streaming giant Netflix likes to focus on original content with local authenticity and a focus on audiences rather than critics or media executives, co-CEO Ted Sarandos told a TV industry gathering in London on Tuesday.

Speaking during a keynote address at the Royal Television Society’s (RTS) London Convention 2024, for which Netflix served as the principal sponsor, he also shared his thoughts on the streamer’s British hits, including Baby Reindeer, for which star Richard Gadd won Emmys for best actor and best writer on a limited or anthology series or movie this weekend, the U.K.’s creative edge. For example, he shared that when Netflix publishes its latest audience engagement report on Thursday, the top four shows will all be U.K.-produced, namely Fool Me Once, Baby Reindeer, Bridgerton, and The Gentlemen, with a combined reach of 360 million households.