Meevee, an Amsterdam-based children’s media company, will launch its preschool streaming-video platform on April 25 on iOS. Like most late-stage streaming-era entrants, Meevee professes to have a unique hook — and in this case, it’s true. That doesn’t mean it definitely makes a ton of business sense, however.
The Meevee platform is being pitched to families as “an alternative to endless, algorithm-driven screen time,” which is interesting because it is itself, quite literally, screen time. As previously mentioned, Meevee targets a preschool audience — specifically kids two to six — pretty much the only ages parents can (and should) be in sole control of their children’s screen time anyway.
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Meevee is competing for screen time under the guise of being healthier, finite screen time, offering “intentional sessions built around children’s developmental needs.” It is a vague claim that sounds like countless other
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