Nielsen is delaying its monthly Gauge report to April from its planned release next week after methodology changes raised objections from several of its clients.
The report, along with the monthly Media Distributor Gauge Report, had been scheduled to come out Tuesday, already later than usual. Now, they will be released in April, the company said Friday.
Peter Naylor, the former Hulu and Netflix exec who joined Nielsen as chief client officer last year, conveyed the news to customers in a letter obtained by Deadline. (Read it in full below.)
“We will be pushing Gauge methodology updates to the start of the fall season, aligning with the additional promised improvements to our currency products,” Naylor wrote. “We understand that there are diverging opinions on this among our broad client base, but we believe this is the best and least disruptive path for the industry.”
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