Streaming audiences are still struggling with content discovery, but it’s not because there aren’t enough streaming services to keep them occupied. In fact, a new survey from Bango found that Americans are overwhelmed by the amount of content available to them, and it’s leading an increasing number of viewers to say they’ve simply run out of things to watch.
Key Details: Far too long: Nearly 30% of Americans spend half an hour or longer deciding what to watch next. Giving up: Twenty-five percent of audiences say they’ve run out of things to watch. AI to the rescue?: More than 20% of respondents report turning to AI to help reduce scrolling. 
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Bango’s Subscription signals 2026 report has revealed that 30% of Americans say they occasionally spend longer trying to find a new title to stream than actually watching that title. Twenty-nine percent say they
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