OpenAI killed the Sora AI video generator and you’re probably guessing the “why” wrong

OpenAI’s AI video generator Sora is officially done, less than a year after it went viral. At first glance, it’s easy to assume the shutdown was about safety concerns or creative backlash. But the real story is far less dramatic.

So why did OpenAI actually shut Sora down?

According to The Wall Street Journal, the biggest reason behind Sora’s untimely death wasn’t controversy. It came down to economics. The tool was incredibly expensive to run, reportedly costing OpenAI around $1 million per day due to massive compute demands. Generating realistic videos is significantly more resource-intensive than text or images, and scaling it for millions of users simply didn’t make financial sense for the company.

We’re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.

We’ll

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