Paramount+
Paramount+ has used generative AI to launch new curated collections focusing on kids-first content for families. Using generative AI, Paramount+ can further promote new and old programs that the subscriber hasn’t seen before. These new curated collections result in a better streaming experience for kids and their parents.
This new initiative is based on customer insight. Many children and parents are drawn to specific themes within shows. Using research studies based on direct communication with children and parents, Paramount+ worked with these themes to determine which programs to feature in each collection. Sample collections include Space Exploration, Goofy Stuff, Daring Stunts, Treasure Hunting, Secret Worlds, and Exploring Nature.
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This kids-first content is now available across platforms on the “Older Kids” profiles. These profiles are intended for audiences ranging from ages six to 13. After a kid’s profile is created on Paramount+, the
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