Peacock, which has had sporadic success but continues to lag behind top-tier streaming services, is adding a number of new features aimed at making it more of a daily destination.
Matt Strauss, Chairman of NBCUniversal Media Group, led a media briefing Thursday at the company’s 30 Rock headquarters, offering a tour through the update. Among the features being added in the coming months are full vertical video for live sports (a first for any U.S. streamer), casual games like Jeopardy! and one based on Law & Order, and an AI avatar of Andy Cohen to lead viewers through their personalized “Bravoverse.”
“We really see the white space of where this is evolving to: Don’t think of it as a streaming platform. Think of it as an entertainment platform,” Strauss said. “You have an entertainment platform with millions of customers who spend hours on your platform, engaging currently
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