Peacock had its best month to date in August, scoring the largest share of TV use in the United States in the streamer’s four-year history thanks to the Summer Olympics.
With a huge menu of Olympics coverage, Peacock climbed to 1.5 percent of TV usage in July to 2.1 percent for the August period (which spanned from July 29 to Aug. 25), according to Nielsen’s monthly Gauge report of TV viewing by platform. That’s an all-time high for the service, which averaged about 1.3 percent of all TV use over the prior 12 months. August’s figure includes all but three days of the Olympics and about 19 billion of the games’ 23.5 billion total minutes of viewing time on Peacock.
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The Olympics were also very good for NBC, which produced the 19 biggest telecasts of the month on broadcast networks,
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