Pepsi has reportedly withdrawn its sponsorship of the Wireless Festival in London amid the booking of controversial rapper Kanye West, now known as Ye.
The “Runaway” artist, who has been at the center of criticism in recent years for several antisemitic remarks and releasing a song called “Heil Hitler,” is set to headline all three nights of the U.K. festival this summer, which runs from July 10-12.
A spokesperson for Pepsi, which has been a long-standing partner and headline sponsor of the Wireless Festival for several years, wrote in a statement, “Pepsi has decided to withdraw its sponsorship of Wireless festival,” the BBC reported. The beverage company didn’t share details on its reason for pulling its sponsorship, but the decision came after West’s booking.
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However, as of Sunday morning, Pepsi was still listed as a headline sponsor on the festival’s website.
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