Even as Ryan Gosling launched his “Hail Mary” and Super Mario re-discovered his “Galaxy,” the bets were piling up on Kalshi: Which movie would win the summer?
Or would there be a winner at all? The mega-hits of seasons past reflected a comfy consensus in our pop culture, but today’s audience is splintered by genre and mood. The various Gens, whether in their teens or dotage, seem huddled in their Minecraft or chilling alone at Freddy’s.
Disney will be opening a new Star Wars and Toy Story this summer, but its headline “adventure” resides in its billion-dollar cruise ship of that name. Adventure sailed out of Singapore last week amid a massive publicity blitz depicting coasters, castles and “glockenspiel moments” for 6,600 passengers, but no actual sightseeing stops (they’re yesterday’s news).
To be sure, myriad “signature experiences” are also being unfurled by rival companies offering immersive
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