Prime Video‘s ad-supported reach in the UK is 19 million viewers, Amazon has revealed for the first time.
At a UK Upfront event in London this evening attended by the likes of Priyanka Chopra Jonas and Idris Elba, the company talked up its streaming, saying its customer base is equivalent to more than a third of British adults.
In a bid to persuade advertisers their pounds and dollars are being well spent, Amazon said 52% of UK Prime Video viewers did not watch any paid-for TV, and that among these 36% spent more in the Amazon.co.uk store than the average spend of Amazon customers.
“Last year, we celebrated the news that we were bringing ads to Prime Video’s premium entertainment content in the UK,” said Phil Christer, Managing Director, Amazon Ads UK. “Now we are here to show you what that means in practice.
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