EXCLUSIVE: Propagate Content, the independent studio founded by Ben Silverman and Howard T. Owens, has acquired Callen Hamilton Boyer’s creator-first agency Sway Social.
The acquisition of Sway Social, a company focused on helping digital talent transform content into measurable revenue, is intended to bolster Propagate’s position in the creator economy, expanding its ability to support talent across the full creator lifecycle and reinforcing its vision of being a one-stop shop for everything creators want.
Propagate’s Chairman and Co-CEO, Silverman, told us: “Digital creators have fundamentally transformed the media landscape and how audiences consume content. Callen and the Sway Social team have built a creator-first agency with a proven approach to affiliate strategy and brand partnership management that delivers real, measurable results. We’re thrilled to welcome them into Propagate’s growing list of creator and talent management firms.”
Sources said the deal for Sway Social came in at mid
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