ProSiebenSat.1 Media is selling North American creator business Studio71 US to Fixated.
The deal, financial terms of which are not being disclosed, is for all companies operating under the Studio71 US banner and does not include the Studio71 business in German-speaking countries, which stays within the Unterföhring-based group.
Studio71 US is one of the original creator businesses, having been founded in 2011 under the name Collective Digital Studio, and has been part of ProSiebenSat.1 since 2015. At that point, CDS was merged with the German-focused Studio71 under single branding.
The deal was agreed Friday and closed today, with the transaction supported by Eldridge Industries, which loaded Fixated with $50 million in December.
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Collectively, the two companies house more than 1,000 creators across social media platforms, with Studios 71 being the home to the likes of Dhar Mann Studios, Joey
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