Radial Entertainment has appointed Matt Katrosar as its new Executive VP of Global Advertising and Partnerships.
Katrosar comes to Radial from Fremantle, where he served as Senior VP of Global Ad Sales and Strategy. In his newly created role, Katrosar will oversee and scale global ad revenue, strategic partnerships, and the development of a unified ad tech ecosystem. HIs mandate is to drive FAST, AVOD , SVOD and TVOD monetization across Radial’s library of more than 70,000 movies and episodes.
“Radial has assembled a library of extraordinary breadth and depth, spanning genres and generations, that lets us connect advertisers with exactly the audiences and content they’re looking for,” says Jeff Shultz, CEO of Radial. “That’s a rare position in this market and, despite the scale of the business, it’s one we’ve barely begun to monetize.”
“I had the privilege of watching Matt convert content scale into market
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