March marked a high-profile month for streaming, which represented 43.8% of all television usage during the month, driven by top programs across seven different platforms, according to Nielsen‘s latest monthly report, The Gauge.
Prime Video‘s Reacher came in atop the list with an impressive 6.6B minutes viewed, pacing ahead by quite a large margin, with second place going to Family Guy on Hulu with 4.8B minutes viewed.
Notably, The White Lotus came in fourth place with 4.5B minutes of streaming time — which is a strong showing for the series during the month that its third season aired. Given the way Nielsen measures viewership, this would not include any linear viewing on HBO. Per Nielsen, Max had the largest growth month-over-month of all platforms, increasing its streaming share by 6%, largely on the strength of The White Lotus.
1923 came in at No. 5,
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