Richard Gadd hadn’t quite made peace with his newfound celebrity status when, at his local supermarket, he came face-to-face with a front-page headline in the Daily Record: “Baby Reindeer’s Richard Gadd is ‘struggling to cope with fame’ as fans ‘camp in his garden.‘ “I just looked at it and I was like, ‘I’m on the cover?’ What the fuck?” recalls the 36-year-old, reliving the moment. “Who said that and where have they got that from?” he wondered. He’s still in disbelief. “People were trying to hack my social media, trying to hack my emails. I really felt like, for a period in time, the whole world was talking about me.”
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Maybe not the whole world. But for a few months in the spring of 2024, as Baby Reindeer smashed records and taboos, it certainly felt that way — to us, too.
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