The Roku operating system is one of the most popular in the world, but how popular? The company itself gave an answer to that question on Wednesday, announcing that it had surpassed 100 million global streaming households for the first time.
Key Details: Celebration time: Roku has surpassed 100 million streaming households. Increasing share: Data shows that Roku owns 44% of total hours spent viewing connected TV content. First and foremost:. Over 50% of Americans’ smart TVs or streaming players use the Roku operating system. 
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More than 100 million households around the world are now using the Roku operating system on a streaming device or smart TV. The company defines streaming households as the number of distinct user accounts streaming video on the Roku platform in a given 30-day period.
Data compiled by Comscore found that in the fourth quarter of 2025, Roku
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