Roku has reached more than 90 million streaming households as of the first week of January 2025.
The streaming platform provided the update Tuesday, after saying in October that it no longer plans to give quarterly updates on its streaming household numbers and average revenue per user. As of October, the company had 85.5 million streaming households.
This update comes after free ad-supported streaming platform Tubi, a competitor of the Roku Channel, released monthly active user numbers Monday, reporting 97 million monthly active users. Samsung’s FAST service, TV Samsung Plus, announced 88 million monthly active users as of the end of October.
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Pluto, another leading competitor in the FAST space, owned by Paramount, has not released user numbers since May 2023, when the platform said it had 80 million monthly active users.
“Roku’s extensive scale sets
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