StreamingVida
StreamingVida

Roku is adding the worst part of Fire TV to its streaming devices

by |Published

Roku designs some of the best streaming devices, but they are home to several annoying advertisements that are becoming more intrusive than ever before.

Case in point: Several Roku users are citing the introduction of pre-roll video ads playing right before they even land into the home screen.

The main culprit at the time of writing seems to be a trailer for “Moana 2,” which is yet another entry in a long line of intrusive ads by the company, including dynamic home screen promotions to in-video banner ads.

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A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company in the hopes of amplifying its promotional prowess. According to the spokesperson, it’s not as of yet intended to be a permeant feature for the Roku ecosystem.

Roku’s ad

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Keep reading this article on Tom's Guide.

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