Ads are an unavoidable part of modern life. They support both free and discounted services, for better or for worse, and unless you pay for premium services like YouTube Premium or expensive Netflix tiers, it’s likely you’ll run into these commercials one way or another.
But just because ads are deeply entwined in our digital devices, that doesn’t mean they get a free pass in all situations. As reported by Ars Technica, it appears Roku is pushing the boundaries of what is acceptable here, experimenting with placing ads when you first boot up your streaming device.
Moana 2 ads are rolling on Rokus at launch
One Reddit user noticed the change when they turned on their Roku and was forced to watch a commercial for a movie before they could simply access the Roku home screen. This wasn’t an ad placed before another movie or show: Roku simply wouldn’t let the
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