Roku is continuing to enhance the Roku Experience as it strengthens its grip on the streaming world.
The streaming platform announced Thursday that it will acquire Frndly TV, a low-cost subscription streaming service that offers live TV, on-demand video, and cloud-based DVR, in a deal valued at $185 million.
“Frndly TV’s impressive growth and expertise in direct-to-consumer subscription services make it a compelling addition to Roku,” Anthony Wood, Founder and CEO of Roku, Inc, said. “This acquisition supports our focus on growing platform revenue and Roku-billed subscriptions, with a live content offering our users love at an industry-leading price point.”
The deal, which is expected to close during the second quarter, is part of Roku’s “ongoing commitment to enhance the Roku Experience by delivering quality content Roku viewers love at an affordable price.” Founded in 2019, the Denver-based Frndly TV, touted as “the “most affordable live TV streaming service in
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