Roku said Thursday it has passed 100 million global streaming households.
The company hit the milestone this month across connected devices and smart-TVs. Through licensing deals with a number of OEMs, Roku’s interface is in more than one-third of TVs in North America and has also gained traction in several international markets. Its interface is in half of U.S. broadband households.
Some rivals in the streaming ad sector have also gotten to the 100 million range, including Samsung and Tubi.
Roku’s reach has enabled it to build a sizable profile for the Roku Channel, its flagship service. In February, according to Nielsen, the channel ranked No. 6 among all streaming outlets, just behind Peacock but ahead of Tubi and Paramount+. The company also makes money by enabling streaming subscriptions, an increasing area of strategic focus.
In reporting the 100 million figure, Roku said it
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