Roku is continuing to add exclusive sports rights to its streaming platform.
The latest deal will make Roku the exclusive streaming home for the X Games, the extreme sports competition that was founded by ESPN but sold to private equity in 2022. The deal will kick off in January with X Games Aspen, and continue with a “major” summer competition to follow.
The X Games will be available on the recently launched Roku Sports Channel, with Roku also launching an X Games FAST channel, and an X Games Zone that functions as a streaming hub for the competition.
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Roku has been aggressive in seeking out opportunistic sports rights, as well as rights to sports-adjacent programming, as it looks to bolster its Roku Channel and expand its advertising business. It cut its first exclusive sports deal last year with Formula
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