Duncan Crabtree-Ireland hasn’t had much time for victory laps. The National Executive Director and Chief Negotiator of SAG-AFTRA played a key role in settling the 2023 actors strike, after months of intensive bargaining, picketing and rallying of the troops. One of the key provisions of the landmark agreement pertains to a thorny issue for union members that continues to keep Crabtree-Ireland on the move: AI.
SAG-AFTRA secured protections against the studios and streamers using artificial intelligence in a way that could result in job losses or infringement on performers. Creating and reinforcing guardrails around AI is a mission that Crabtree-Ireland connects with personally, as deepfake videos of him began circulating in 2023 at the height of the labor strife and amid the unsettling arrival of ChatGPT. Along with advocating for the federal No Fakes Act, a bipartisan bill now working its way through Congress, Crabtree-Ireland was an active presence at
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