In a novel promotion, Season 1 of breakout Apple TV+ series Severance will stream free on the Roku Channel during the runup to the second-season premiere.
Viewers can access the first season of the show, which stars Adam Scott and is executive produced by Ben Stiller, through January 19 on Roku. Season 2 will premiere on the subscription Apple TV+ service on January 17. Non-subscribers to Apple TV+ can sign up and get the first three months free in a deal being offered along with the first-season run.
The promotion has some precedent, but it remains an unusual unlock of subscription programming during its prime. Netflix swung a deal with Univision for Narcos and other series, with prior seasons airing on free broadcast TV ahead of upcoming SVOD premieres. AMC has also done similar cross-promotions with Netflix and YouTube is a frequent ungated promo partner for a range
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