EXCLUSIVE: Apple TV+ pulled out all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a three-year break. A month after Severance‘s Jan. 17 Season 2 launch, the tech company, known for closely guarding its viewership data, is raising the curtain just a bit on the series’ performance.
According to the streamer, Severance has broken Apple TV+ records, launching as the platform’s #1 series in history based on number of unique viewers from Jan. 17 through Feb. 17, 2025.
We have the first independent viewership data for Severance‘s performance since the Season 2 premiere too. The series claimed the #4 spot on Nielsen’s Top 10 Originals chart for the week of Jan. 13, which includes the first three days of the Season 2 debut being available on the service. Severance logged impressive
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