As part of its first-ever National Arts Advocacy Summit in Las Vegas on Feb. 13, The Creative Coalition hosted a series of panels to engage 50 Fortune 500 leaders, policymakers, actors, musicians and entertainment executives on current events affecting the industry. In the “The Business of Art,” facilitated by Harry Hamlin, showrunners and executive producers Bill Prady (The Big Band Theory), Jessica Sharzer (American Horror Story) and Gloria Calderón Kellett (One Day at a Time) were prompted with the question: “With the rise of streaming platforms, content consumption habits have changed dramatically. How has this shift impacted the way you develop and pitch shows?”
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“We are in a bad spot,” responded Sharzer, alluding that cracks in the streaming business model have caused significant structural defects in the industry. “The bubble of streaming burst. It wasn’t a sustainable business model, especially without ads. We’re starting
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