Sister Takes Majority Stake In Digital-First Label After Party Studios

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Elisabeth Murdoch and Jane Featherstone’s Sister Group has taken a majority stake in digital-first label After Party Studios.

After Party is the UK-based producer and creative agency specializing in digital-first content and working with streamers, broadcasters, talent and brands. It was founded in 2016 by YouTuber Callux (aka Callum McGinley) and director RVBBERDUCK (aka Ben Doyle), along with Base79 founder Richard Mansell and Joshua Barnett, who serves as Chief Executive.

After Party’s credits include Sky Sports’s SCENES, Channel 4.0’s Don’t Get Catfished, and the Sidemen Charity Match, which sold out Wembley. It also makes supporting content for shows including Netflix’s House of Guinness and Stranger Things.

Upcoming projects include In Search of Peace with Jordan Stephens for MTV UK; Race To The Top, the docuseries following KSI’s takeover of the Dagenham & Redbridge soccer club; and the ongoing social rollout of SNL UK’s digital series Five To

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