AI chatbots have spent the past few years handling refunds, tracking orders, resetting passwords, answering banking questions, booking appointments, and helping brands trim support teams. Now, Snapchat’s AI Sponsored Snaps suggest their next stop could be sales.
Snap has introduced AI Sponsored Snaps, a new ad format that brings brand-run AI agents into Snapchat Chat. Users can open these ads, ask questions, get suggestions, explore services, and move toward actions such as app installs or purchases without leaving the conversation.
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For the alpha phase, Snap has partnered with Experian. Its AI Sponsored Snap appears in the Chat tab and opens into a branded screen where users can ask about credit scores, loans, credit cards, and spending habits. Experian’s AI agent then replies like a normal chat, except the conversation is clearly built to guide users toward a brand’s services.
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