EXCLUSIVE: It’s now a month since Saturday Night Live UK crashed onto British screens like Melania Trump emerging from a garden bush in Croydon — and the early viewing data is encouraging, if not faultless, for Sky’s remake of NBC’s iconic comedy series.
A Deadline analysis has found that SNL UK has stormed past 86M views across its official online accounts on YouTube, Instagram Reels, X/Twitter, and TikTok, meaning it is consistently going viral, even without counting bootlegged videos on unaffiliated SNL accounts.
Instagram Reels is proving to be fertile ground for Sky’s sketch series, which welcomed guest hosts Tina Fey, Jamie Dornan, Riz Ahmed, and Jack Whitehall across its first four episodes.
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SNL UK had generated 55M views on Reels as of Tuesday, with 16 videos getting more than 1M streams. Interest peaked early, with the first SNL UK
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