Sonos reportedly has partnered with online advertising company The Trade Desk on its as-yet unannounced (and almost certainly delayed) video streaming device, according to Janko Roettgers, who in his September 12 Lowpass newsletter cited “multiple sources with knowledge of the partnership.”
The Trade Desk is a publicly traded company, currently valued at just over $50 billion, and describes itself as “the omnichannel advertising platform built for the open internet.” In August, Roettgers reported that since 2019 the company has been building its own smart TV operating system to compete against Roku, Amazon, and Google. But that’s something that The Trade Desk has denied, according to Digiday.
While there has been plenty of speculation that Sonos might be preparing to enter the streaming video arena — in part based on a 2023 Bloomberg report that claimed such a device was under development — little has been said about the software Sonos
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