Sony has never really struggled to sell expensive headphones, but this time it seems ready to test just how far premium can stretch. Fresh off launching the Sony WF-1000XM6 and Sony WH-1000XM6, the brand is now reportedly working on something far more exclusive and significantly more expensive. The kind of product that doesn’t just sit in the lineup, but quietly makes even the Apple AirPods Max feel a little more reasonable than usual.
The ColleXion isn’t just a name
Sony is reportedly working on a new pair of premium headphones called the Sony The ColleXion, and they’re not trying to blend in with the rest of the lineup. If anything, they’re trying to stand above it. These headphones are expected to retail for around €629 in Europe. To put that into perspective, the WH-1000XM6 launched at €449. That’s already firmly in premium territory. The ColleXion is a whole new level that is
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