Sony Xperia 1 VIII leak shows a makeover that somehow feels uninspired

Sony’s upcoming flagship might finally be getting a redesign, but not everyone is impressed. Leaked renders of the Xperia 1 VIII, shared by Weibo user Super_Freak_, suggest a noticeable shift in design, especially around the camera.

The biggest change is a move away from Sony’s signature vertical camera strip to a square-shaped camera island, housing three sensors. There’s also a new centered punch-hole selfie camera, replacing Sony’s long-standing bezel-based front camera approach. On paper, these are big changes. But in reality… It’s not quite hitting the mark.

Why does it feel a bit… meh?

Let’s be honest, it doesn’t really feel like Sony anymore. For a brand that once stood out with its clean, minimal “OmniBalance” design language, this new look feels oddly familiar, and not in a good way. The square camera island, in particular, bears a striking resemblance to devices like the

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