South Korean content is second only to the US’ shows and films on Netflix for total viewing hours, according to a report by Ampere Analysis.
Netflix’s South Korean content accounted for approximately 85 of the top 500 most popular non-US shows and films on the platform. In 2023, Netflix unveiled its four-year $2.5B commitment to South Korean content.
The best-performing title from Korea was Squid Game: Season 2, which topped Netflix’s global charts in the second half of 2024, with 619.9 million hours streamed globally.
Other top-performing Korean titles include romance drama Love Next Door: Season 1 and cooking reality show Culinary Class Wars: Season 1, with older Korean shows Squid Game: Season 1, Queen of Tears: Season 1, and Crash Landing on You also receiving significant viewership on the streaming platform.
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Since 2023, South Korean content has been second only to US
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