Ever since Season 4 of Stranger Things was dropped in two parts, seven episodes on May 27, 2022 followed by the last two episodes on July 1, Netflix has been employing the split-season release strategy for some of its biggest shows.
Virgin River‘s fifth season released 10 episodes in September 2023, followed by a two-episode season finale/holiday special almost two months later. The same year, The Witcher‘s third season also came in two batches, 8 episodes and 3 episodes, almost a month apart, with The Crown’s final season divided into four-episode and six-episode installments, also four weeks apart.
In 2024, Netflix started splitting seasons in half, with the latest seasons of Bridgerton, Emily In Paris and Outer Banks all scheduled that way.
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There have been different explanations for Netflix’s pivot away from their signature binge drop releases. The streamer at
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