After sports streamer DAZN announced a multi-year rights deal with boxing promoter Top Rank, execs from the outlet financed by billionaire Len Blavatnik offered an update of their strategy in the U.S.
DAZN’s Pete Oliver, CEO of growth markets, and Walker Jacobs, global chief revenue officer, were joined by Top Rank President Todd duBoef at a press briefing Wednesday at New York’s Madison Square Garden. Following the briefing, they convened a press conference featuring a number of Top Rank fighters.
The streaming deal gives Top Rank a media platform in the U.S. for the first time since last summer, when its deal with ESPN elapsed. In previous periods of its six-decade history, the Bob Arum-led promotion has been closely associated with premium cable networks like HBO and Showtime.
Exact programming plans are not yet set, but the partners said they hope it will enable them to schedule
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