Spotify Is Adding Artist Verification Badges on Profiles

Verified checkmarks are something we’ve grown accustomed to across social media platforms to let us know an account is authentic. In that vein, Spotify now has Verified by Spotify badges that confirm legitimate artist profiles, making it easier for artists and listeners to identify who’s official. The music streaming giant announced the new update on Thursday, saying, “In the AI era, it’s more important than ever to be able to trust the authenticity of the music you listen to.” 

You’ll start to see badges next to an artist’s name when you search and on their page profiles. Rollout begins today and will be ongoing, and listeners can look for green checkmarks with “Verified by Spotify” stamped on a profile. Spotify says, “that more than 99% of the artists Spotify listeners actively search for will be verified” at launch. 

However, AI-generated artist profiles aren’t allowed to join the verification program. 

Keep in mind that even

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