EXCLUSIVE: Netflix pulled out all the stops for the launch of Squid Game Season 2, and it appears to have paid off.
The highly anticipated seven-episode second season, which launched on December 26, raked in 68M views in its first three days on the streamer. It was No. 1 on the weekly non-English TV list in 92 countries, Netflix says.
That made it not only the most-watched series of the week, but the best performing title overall — even beating out some hefty competition with Netflix’s flashy Christmas Day NFL games featuring a performance from Beyoncé. Granted, those are not available to watch delayed, so 30M+ live viewers is very impressive.
Squid Game Season 2 has now broken Netflix’s record for most views for a series in its premiere week, which was previously set by Wednesday with 50.1M views.
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