It’s been quite a long time since any streaming titles popped the way that Squid Game did with the debut of Season 2.
Nielsen says that the Netflix series racked up more than 4B (4.6B to be exact) viewing minutes for the second consecutive week from December 30 to January 5, which is a feat not accomplished since Wednesday did so in November 2022. While Nielsen doesn’t separate viewing by season, the company did say that 80% of the watch time during this interval went to Season 2.
It’s likely that Squid Game will continue to put up impressive numbers, since according to Netflix the second season was seeing record viewership into January.
Six other titles scored over 1B viewing minutes, including Virgin River with 1.39B, marking its third week in second place since Season 6 premiered on December 19.
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