Starz has greenlit an untitled drama set in the world of black rodeo in Texas as the network, led by CEO Jeffrey Hirsch, looks to own more of its content pipeline after splitting from Lionsgate.
The family series, to be showrun by Kirk A. Moore (Demascus, American Crime), also comes as the premium cable and streaming outlet continues to target women and underrepresented audiences.
“Infused with hip hop swagger and country soul, the series unfolds in southeast Texas, where rodeo isn’t just what you do — it’s who you are,” a synopsis from the producers reads. “At the center are three siblings bound by the legacy their mother built and the unfinished business their father left behind. Driven by their own ambitions and drawn into each other’s orbit, alliances shift, relationships tangle and nothing stays private for long.”
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