The Pink Pill: Sex, Drugs and Who Has Control (now on Paramount+) has the potential to be a doozy of a Capitalism Movie. Director Aisling Chin-Yee’s documentary tells the long, winding story of filbanserin, a.k.a. Addyi, a drug that treats hypoactive sexual desire disorder in women, and has been dubbed “the female Viagra” – and that story is inevitably a thorny tangle of sexual politics, gender politics and regular old politics-politics. It’s about science and belief in the world of American healthcare and pharmaceuticals, and thanks to that word “American,” also ultimately about profit and loss. The film spends a lot of time with the developer of Addyi, entrepreneur (and now billionaire) Cindy Eckert, who faced an uphill battle to prove the necessity of a drug that would improve the sex lives of women, in a world where such products for men were plentiful.
The Gist: “I took on the
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