For the first time this year the streamers will spend more on content than commercial broadcasters.
That is the forecast from the latest Ampere Analysis report, which found that while the overall content spend of $248B will nudge up only slightly in 2025, a landmark shift between SVoDs and commercial nets that has been brewing for some time will take place.
According to Ampere, streamers will account for 39% of content spend in 2025, swapping places with commercial broadcasters, who will comprise 37%. The rest of the spend will be made up by public broadcasters (9%), theatrical studios (8%) and pay-TV (7%).
Streamer spend will shoot up 6% to $95B in 2025 – $4B above commercial nets – while overall content spend from all players will inch upwards by 0.4% to the $248B, Ampere found. The latter figure is less than last year’s increase,
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