Ads on streaming are smoking.
Advertising-supported tiers made up 46% of streaming subscriptions at SVOD platforms that offer both options — with and without ads — at the end of March, up by 33%, or 7 percentage points, year-on-year. Over the past nine quarters, ad plans drove 71% of net subscriber additions for premium SVOD (streaming video-on-demand), according to the latest State Of Subscriptions report from leading market research firm Antenna.
Antenna said there are almost 100 million subscriptions ad plans in the U.S. market, not including Amazon Prime Video. Some 65% of them are new subscribers.
Meanwhile, ad-free subscriptions eased slightly, by 0.1% in Q1, said the study, which looks at Discovery+, Disney+, Hulu, Max, Netflix, Paramount+ and Peacock premium SVOD services.
Watch on Deadline
The ad bonanza was on full display at Upfront presentations to advertisers in New York
...
Keep reading this article on DEADLINE.
