The record-setting audience for the Super Bowl in February wasn’t enough to stop a decline in linear TV viewing for the month.
In fact, streaming’s share of all TV use in the United States — 43.5 percent — came within a single percentage point of matching the combined total for broadcast (21.2 percent) and cable (23.2 percent). Despite the Super Bowl driving one of the biggest single TV days in the four-year history of Nielsen‘s Gauge reports, broadcast and cable viewing for Nielsen’s February reporting period (which ran from Jan. 27-Feb. 23) both declined compared to January.
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