Christmas week brought a bounty of viewing to streaming platforms, with eight titles crossing the billion-minute mark in Nielsen’s streaming ratings. Netflix’s Squid Game, however, stood well apart from the pack.
The Korean hit posted the highest single-week viewing tally for any streaming title in the United States in 2024 with 4.92 billion minutes of viewing for the week of Dec. 23-29. Season two Squid Game premiered Dec. 26.
The show’s premiere week was the best for any title in two years, in fact — since Wednesday delivered about 5.3 billion minutes of viewing for the week of Nov. 28-Dec. 4, 2022. Squid Game also smashed its own previous high of 3.26 billion minutes during season one’s run in 2021. Netflix had earlier said season two set a worldwide record for a premiere week, based on the streamer’s internal data.
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