The Traitors is becoming more than just a cult favorite.
The competition series opened its third season with its largest viewing numbers to date: It registered 499 million minutes of viewing on Peacock for the week of Jan. 6-12, based on preliminary Nielsen streaming figures. Season three premiered on Jan. 9. (Nielsen’s streaming figures include all episodes of a show, so some of that time came from prior seasons.)
That’s a series high for The Traitors, whose previous best showing in Nielsen’s streaming ratings was 402 million minutes the week after its season two premiere in January 2024. It’s also the best premiere week for any Peacock unscripted series to date and was the top unscripted show in the United States last week across all platforms.
Full streaming ratings for Jan. 6-12 from Nielsen will be released in a few weeks, per the ratings service’s
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