The streaming business is at a pivot point. Streaming services from major entertainment companies have been collectively losing billions of dollars for years, and now their corporate owners are ready for them to turn a profit.
But that isn’t stopping them from offering steep, steep discounts to entice new subscribers for Black Friday.
It’s the quintessential Catch 22 of streaming: You need to bring new users into the fold, but you need to monetize them too.
And even though streaming isn’t quite yet a profitable business (Disney and Max are certainly close), the fierce competition means that they feel they still need to be aggressive when it comes to securing those subscribers.
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With an exception, of course: Neither Netflix, nor Amazon Prime Video, nor Apple TV+ are offering any discounts. If you are already extremely profitable (like Netflix),
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